Tracing the Stars Essay Example for Free

Tracing the Stars Essay I. Introduction One of the biggest global brands in history is Converse, which stands for a casual and sports-oriented lifestyle popular among the young, and often with specific subcultures. Of its several lines, arguably the most recognized is the Chuck Taylor All-Stars or Chucks, which are combination canvas and rubber sneakers. First produced in 1917, these were originally known simply as the â€Å"All Star† until they were modified and endorsed by Chuck Taylor—one of the biggest basketball players of the time. To this day, the shoes carry Taylor’s signature and go by his name. Currently, the brand is no longer an entity on its own as Converse had been bought by Nike in 2003—thereby resulting in several physical and noticeable changes in the original design and make—yet is still a symbol of youth, vibrancy, and active lifestyle. II. From Basketball to Popular Culture The 1950s marked a landmark episode in the Chucks’ history as it made the successful shift from being exclusive to basketball to becoming part of American consciousness. The appeal of the shoes’ casual and affordable nature made it a status symbol for American teenagers, particularly when Hollywood actor James Dean made the white version part of his t-shirt-and-jeans image. Musicians ranging from rockers in the 1960s to 1980s punk rock artists emulated Dean’s choice, and started wearing Chucks as their uniform—particularly those in black canvas. Because of this growing popularity, Converse decided to add more colors and styles to the Chucks line. Currently, Chucks are still the shoes of choice of many young artists and celebrities; pop musician Avril Lavigne and actress Reese Witherspoon are just some of the personalities who prefer wearing the sneakers—with a particular preference of Lavigne for black ones—which echo the choices of legendary 1970s punk rocker Joey Ramone, who was never seen without a pair of well-worn black Chucks. Fashion designers and models have also been noted as being fans of the sneakers, owing to the rock-and-roll persona alluded to by a classic or trendy pair. III. Chucks in Sports In the midst of the shoes’ popularity among the younger set, Converse stayed true to its original intent for Chucks; during the decades of the 1960s and 70s, its move to add more colors to its classic line was also evident in the basketball industry. While this was not always met with complete approval by the athletes who wore them, the new hues definitely created yet another trend among the sport’s fans. However, the 1980s came and with it arrived the obsession for technology and new materials. The brands of Adidas, Reebok, and Pony arrived to take much of Converse’s basketball shoe business, and the inimitable Nike sealed the deal by having its basketball shoes endorsed by then-rookie Michael Jordan. This caused the decline of the Chucks brand in the sport, and by 1988 they were no longer the staple basketball shoes of serious athletes. Most of them now opted for the leather make and quality offered by other brands, which gave better support compared to the canvas body of the All-Stars. IV. Nike and Controversies Nike bought the brand in 2003, and immediately modified some of the signature details of Chucks—form material to design. The company enjoys a wildly popular following to this day, and is apparent in the use of high-profile athletes as endorsers in its multimillion-dollar advertising campaigns. But the reputation of Nike as a supporter of sweatshops set up in developing countries goes against the established image of Chucks associated with punk and left-wing ideologies—thereby forcing former Chucks patrons to shift to any of several Chucks imitations that are not produced through this kind of arrangement. V. Stepping Forward In a Pair of Chucks The enduring fame and existence of Chuck Taylor All-Stars is as permanent and unchanging as its classic design; materials may be altered, a few details may be added—but the concept remains the same. The future of Chucks may still be seen in the realm of the youth culture, through a role of greater relevance to the rest of the world. Using recyclable materials to produce a pair of Chucks may be one of the directions best for the brand, considering its tried-and-tested design principles. Environmental awareness should now be the focal point of the young and vibrant lifestyle it represents, which will also negate any bad impressions regarding its association with controversial Nike work processes. The time is right for Chucks to assume an image both traditional and innovative, without resorting to technology-related improvements. Ecology, rather than technology, is most apt for Chucks as it celebrates its hundredth anniversary this year, and as it represents the kind of mindset that has made it the shoe of choice of millions worldwide.

Antigone †The First Feminist Essay -- Antigone Essays

Antigone – The First Feminist How old is feminism, and who was the first feminist? Although no one can say for sure the exact date on which the feminist movement started, most of it is attributed to the past two centuries. However, women who are feminists have been around much longer. In Sophocles’s Antigone, the main character (Antigone) acts as a protofeminist by defying the authority of a patriarchal society and taking action according to what she believes is right in her heart. She even shows some characteristics of a modern feminist. Feminists today are viewed as raging, man-hating bitches, but feminism in its true sense simply advocates women’s rights. While there are extremes on either side of the scale, most feminists fight for equality among the sexes rather than dominance of one over the other. Antigone can be considered a feminist because she challenges the â€Å"men-make-the-rules-and-women-follow-them-unquestioningly† mentality of the society she lives in. Antigone’s character is indeed among the first to stand up for women in a society that has remained patriarcha...

Close reading for George Elliott Clarke’s Negation Essay

The poem’s heading ‘Negation’ is rounded about the fact that the author is taking new path in the poetry description by trying to etch out a new identity for oneself but this is continuously difficult for time and again there is a distinction between white and blackness; commonly referred to as racial gratification. The definition of the word negation also speaks volume about the difficulty being experienced by the author as the inability to accept something that already exists. Ideally, form is one of the most fundamental aspects that are easily notable about poems. It is evident that the poem is presented as a lyric with fourteen lines but goes against the norm of rhyme schemes and adopts the iambic pentameter blank sonnet style where each line of the poem is divided into ten syllablesCITATION Mab00 p 52 l 1033 (Mabillard 52). The syllables in each line are divided into iambic feet which are attuned to the idea that a stressed syllable is followed by an unstressed syllable for instance; Na and Sty to form nasty as expressed in the poem. The initial twelve lines of Negation bring to line the issue of racial identity and prejudice as the dominating factor that George Elliott seeks to attend to. He reflects on Shakespeare’s character Caliban in The Tempest who he describes in rather harsh words as being, â€Å"(Slick black bastard – cannibal-sucking back Licorice-lusty, fifty-proof whisky),† this is just representational of the authors di sgustCITATION Lan01 p 13 l 1033 (Lancashire 13). However, in the final two lines of ‘Negation’ i.e. the couplet, the author comes out in support of black revolution by resolving his previous stand; a classical representation of couplets where an author resonates on his sentiments in the first three quatrains of the poem. With specific interest is Frantz Fanon’s work the Black skin, White masks illustrates George Elliott’s sentiments in negation as being a global problem with whites continuously despising blacks in their speech and literacy writings; reference can be made to line nine of the negation poem that points out blacks as, â€Å"Nasty, Nofaskoshan negro, I mean..† and goes on to the next two linesCITATION Cla08 p 33 l 1033 (Clarke 33). The writing Nofaskoshan is in black dialect which generalizes the people of Neva Scotia a province in Canada with inhabitants of African descent. In Black Skin, White Masks, Fanon also mirrors the same but in defense of the black race. He refutes with the lin es, â€Å"Dirty nigger!’ Or simply, ‘Look, a Negro!’ // I came into the world imbued with the will to find a meaning in things, my spirit filled with the desire to attain to the source of the world, and then I found that I was an object in the midst of other objects. // sealed into that crushing object hoodCITATION Fan52 p 109 l 1033 (Fanon 109).† Looking at Fanon’s sentiments, we see the depiction of blacks as subjects of the whites, most interesting is the inability of blacks to identify themselves as subjects and merely objects of service to the white, they are constantly in push to break away from the old york. Notice in the last two line stanza (couplet), the author is still in struggle with where his real stand is, this two-line stanza of a blank sonnet is usually meant to resolve the recurring theme in the previous stanzas but in this case author make a reference to the second person ‘you’ depicting the debate that even though he agrees to the fact that change in black perception is evident he still has not fully accepted this fact. References Clarke, George Elliott. Blues and Bliss . New York : Waterloo: , 2008. Fanon, Frantz. Black Skin, White Masks . Atlanta : Grove Press , 1952. Lancashire, Ian. Blue . Vancouver : Polestar Books , 2001. Mabillard, Amanda. Shakespearean Sonnet Basics . New York : Barnes & Noble , 2000. Source document

Why Things Catch On by Berger Jonah Free Essay Example, 500 words

In the current world, advertising proves to be insufficient if over-relied upon. This is because there is no guarantee that by advertising, people can get it into their minds and talk or imitate it. This means social influence has a high reliance on word of mouth and imitation. Berger (2013) views social influence as a deciding factor especially when products, ideas, and behaviors have to be adopted by the public. Social currency entails the information, intermediaries and the receivers and how its sharing shapes them. Generally, people since they are social beings, their thinking are highly influenced by what people talk about. From this illustration, it is to understand why people prefer conversing about things that are entertaining, clever and attractive. To make this principle valid, three things have to be taken into consideration. One, there must be an inner remarkability; something that differentiates a company s product from the already existing. Two, leverage on game mechan ics; establishing visible metrics that makes it easy for people to know where they stand in the crowded market (Berger, 2013). Three, make people feel like owners; this makes products desirable and worth itTriggers play a critical role in reminding people so that they keep talking about and imitating a product. We will write a custom essay sample on Why Things Catch On by Berger Jonah or any topic specifically for you Only $17.96 $11.86/page